A CDP can make your legal team happy by addressing their concerns around: • Data privacy: We all know that non-compliance with privacy regulations, such as the General Data Protection Regulation GeGet ahead ot ahead of daf data ta (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States, can mean gogovvernance and ernance and significant fines and loss of trust with customers. A CDP can provide tools and features that allow businesses to manage rregulaegulations.tions. and protect customer data, such as the ability to delete or anonymize data upon request. • Data security: Companies must be hyper-vigilant in today’s ever-evolving technology landscape. Security breaches Using a CDP will help companies meet their legal obligations are bad for business and all too common. A CDP can help related to data privacy and security. It can also help companies businesses protect customer data from unauthorized establish and maintain good data governance practices. CDPs access or breaches. CDPs should have security measures are a vital part of a comprehensive data management strategy. in place, such as encryption and access controls, to help To ensure compliance with relevant laws and regulations, ensure the security of customer data. businesses should also take other steps, such as implementing • Data governance: Without good data governance policies in robust security measures and developing clear data privacy place, it can be difficult for anyone in the company to handle policies. A good CDP will have privacy measures built into where and how data is stored. A CDP can help businesses the platform. establish and enforce policies and procedures for managing and using customer data in a way that is compliant with relevant laws and regulations. This can include tools and features that help businesses track and audit their use of customer data, as well as tools for managing consent and permissions. stitch.cx | 6