DrivDrive ine intternal ernal SmooSmooth out inth out intternal ernal alignmenalignment.t. operoperaations.tions. A customer data platform (CDP) can help marketing You likely have several different platforms used to work with other internal teams by providing a centralized, communicate with your current and potential customers. comprehensive view of customer data. By using a CDP, Perhaps a social media management system, marketing marketers can better understand their customers’ needs automation platform, CRM, or others. Each platform may and preferences, which can help them create more targeted have an internal data component, but they are not built and personalized marketing campaigns. This in turn helps for data aggregation across the customer lifecycle. They sales and other teams by providing them with more qualified are built for relationship building or content execution and leads and a better understanding of the customers they are communication. You still need to collate the data from interacting with. those various platforms. This is where a CDP is vital. Marketing and sales teams need to be able to access and A CDP can automate many tasks related to data analyze customer data from various sources in a single management, such as data cleansing and deduplication, place, making it easier to understand customer needs freeing up time for marketers to focus on strategy and and preferences. creative campaigns. And it will help marketers focus on marketing, not chasing down data about customer It can also help all teams segment their audiences based on activities. This makes it easier to get campaigns executed various characteristics, such as demographics, behavior, more quickly and efficiently, thus producing better results. and interests. You need to be able to create more personalized customer experiences, such as personalized emails or product recommendations. Doing this using a CDP can improve the effectiveness of marketing and sales efforts and help build customer loyalty. To complete the cycle of testing and adjusting your campaigns, a CDP can help marketing and sales teams track the performance of their campaigns and better understand customer behavior and preferences. This can help them identify areas for improvement and make more informed decisions about their strategies. s stittitch.cch.cx x || 7 7