What makes Braze different? All marketing and customer engagement platforms can make claims about their scalability and cool features. While we can promise that you’ll be wowed by Braze when you schedule a demo, here are a few more things that make us so confident in Braze as the best solution for modern marketers across industries: It’s a platform born from and built for the modern age. A lot of the Braze messaging centers around being a mobile-first marketing platform, but that doesn’t mean it’s only a mobile marketing platform. What it means is that it was built for the modern world. We talked about what a modern marketer is, and now, we’ll talk about what a modern marketing platform looks like. Braze (which started as AppBoy in 2011 and was rebranded to Braze in 2017) was originally founded from the realization that rapid rise and adoption of mobile phones — which permeated the globe faster than the introduction of electricity — was going to change everything, including how brands engage with their customers. Thus, it began by filling the immediate gap in the market — offering brands a way to engage with their customers via mobile, which included push, SMS, and in-app messaging. It then rapidly evolved into a comprehensive, full- service customer engagement platform that offers brands the means to engage with their customers online. While the platforms’ earliest adopters were mobile-first, modern brands that were born in the new age, Braze is also a platform built for legacy brands who are positioning themselves for the customers of today and tomorrow. Stitch POV Braze 101: Why Smart Marketing Leaders Are Moving to Braze 10