There is no magic solution to fix all Challenges of a modern marketer of marketers’ (+ how Braze makes it easier) problems. Navigating the inherent complexity of modern customer engagement How Braze makes this easier: Being able to engage with your customers where they are is But having the right tools a cornerstone of modern customer engagement. This means you need not only real-time at least makes it easier to capabilities, but also multi-channel engagement strategies. Braze offers both. be a modern marketer. Having too much data, or not enough At Stitch, we’ve been working with How Braze makes this easier: Braze’s data ingestion capabilities enable marketers to harness marketers and helping manage their data from across the organization from tools like CDPs or data warehouses, but also collect real- tech stacks for... awhile. And after time user data through their SDK. Braze also charges by data usage - forcing marketers to be thoughtful and intentional about how and what they collect on their customers. spending some time going deep with other platforms - particularly legacy Respecting customer privacy marketing clouds - we sought out to find ‘easier,’ because we knew that couldn’t How Braze makes this easier: Not only does Braze’s pricing model encourage marketers to be be it. thoughtful and intentional about how and what they collect on their customers, but they make it easy to do things like mask PII data within their platform. We chose to focus on Braze because it is well-positioned to help marketers adapt Responding to constant change to many of these challenges and give How Braze makes this easier: Braze was built to be an adaptable and scalable platform - adding them what they need to run successful new channels and capabilities very often, and giving marketers freedom to integrate it with other customer engagement programs. tools as needed. Braze’s pricing is also flexible based on customer engagement - meaning that you’ll pay less for unengaged customers. Stitch POV Braze 101: Why Smart Marketing Leaders Are Moving to Braze 9