Their leaders want Braze is playing the long game. to be on the right Look at any legacy marketing cloud today, and what you’ll ultimately find is a frankensteined‘suite’ platform side of history. that was piece-mealed through acquisitions. But, when you seek alternatives to these platforms, as many In an interview with Braze CEO and marketing leaders are, you’ll mostly find smaller, channel-centric platforms that lack the maturity they’re co-founder Bill Magnuson, he shared looking for. that they have made intentional product decisions to be “on the right Or, there’s Braze. Braze offers brands the comprehensive features of a legacy marketing cloud, but within side of history” — especially when a product that has been purpose-built with intention. Braze has not made any product acquisitions, but it comes to privacy. While Braze is rather has thoughtfully evolved their product overtime with best-in-class engineering and development eager to adopt and expand their principles. The platform is not only comprehensive, but it’s cohesive and user-friendly. technological capabilities, they do so with a global awareness of both While Braze has grown immensely since its inception, it’s grown thoughtfully — with a focus on playing the governance and consumer sentiment. long game and staying true to their mission of helping brands engage their customers in the modern world. This drive to be on the right side A visual representation of the types of marchitecture needed involved in orchestrating customer of history trickles down to their experiences: customers — making sure they’re Legacy marketing clouds Braze Point solutions armed with powerful technology to engage their customers, but doing so in a way that’s helping to build long-term relationships and engagement strategies that respect their customers. Stitch POV Braze 101: Why Smart Marketing Leaders Are Moving to Braze 11