CrCreaeatte bee betttter er Having a CDP can help you better identify where and how your customers want to interact with and purchase from you. Loyal eexperiences fxperiences for yor your our customers lead to a higher customer lifetime value (CLV). cuscusttomeromers.s. It can help marketers by providing a comprehensive view of their customers, including information about their demographics, behavior, and interests. By using this Marketers are often responsible for managing the overall information, marketers can create more targeted and customer experience, including ensuring that customers personalized marketing campaigns, such as personalized have a seamless and positive experience across all emails or personalized product recommendations. The more touchpoints. A CDP allows marketers to create personalized granular data can also assist marketers in developing lookalike customer experiences using data to create individualized personas to aid in more precise ad targeting. marketing messages and recommendations. For example, Creating a better user experience is particularly important now because consumers are often dealing with increased • a marketer could use a CDP to segment their audience cost pressures and decreased resources. They are being based on their interests and create targeted email more conscientious about what companies they are doing campaigns for each segment, or business with and where their limited dollars are going. • a marketer could find lookalike audiences by analyzing Creating better, more personalized user experiences with the customer data in their CDP, identifying patterns and current and potential customers can be the thing that will characteristics that are common among your most valuable make them spend more money with you instead customers, and use this information to create lookalike of a competitor. audiences on social media platforms or display networks, or • a marketer could use a CDP to create personalized product recommendations for customers to be used across multiple channels based on their purchase history and other BeBetttter daer datata = = relevant data. A CDP can also help you identify new customer segments bebetttter audience er audience == that you didn’t know existed. By examining the activity and data patterns, you may find a group of current or potential bebetttter Cer CXX customers with a need for which you had not planned. Identifying new segments will allow you to pivot and develop communication strategies to address them. stitch.cx | 4