HHoow much daw much data do yta do you ou WhaWhat do yt do you need it tou need it to o havhavee?? dodo?? The number of customer records you have is a factor to To determine which CDP is right for your business, you need consider when choosing a customer data platform. CDPs first to understand the purpose of a CDP. Going back to the can vary in their capabilities and pricing, and the size of your beginning of this ebook, we said that a CDP is: customer database may affect which CDP is most suitable for your needs. software that helps marketers centralize and manage customer data from various sources. It provides a Here are a few things to consider when evaluating CDPs based unified view of customer data, allowing marketers to on the size of your customer database: understand their target audience better and tailor their marketing efforts more effectively.” • Scalability: If you have a large customer database, you will likely need a CDP that can handle a large volume of data and With that in mind, think about how your company currently scale as your customer base grows. Look for a CDP that can processes customer data, what you want to change about how handle the size of your current customer database and has that data is processed, and what you want to use a CDP for. the capacity to grow with you. Below are some common uses. You may need all or just a few • Pricing: CDPs often charge based on the volume of data of these capabilities. they store and process. If you have a large customer database and data being connected from many different • Collect and store customer data: Being able to collect systems, you may need to pay more for a CDP that can and store customer data from various sources, such as handle your data volume. website interactions, email campaigns, and social media, • Features: CDPs can vary in their features and capabilities. is a core function of all CDPs. This data should be stored A large customer database means you may need a CDP in a centralized location, making it easier for marketers to with advanced features like real-time data processing and access and analyze. segmentation capabilities. • Segment customers: A CDP should allow marketers to segment their audience based on various characteristics, While the size of your customer database is one factor to such as demographics, behavior, and interests. This can consider when choosing a CDP, it is also important to consider help marketers create more targeted marketing campaigns other factors, such as your specific needs and budget. It may and personalize the customer experience. be helpful to assess your current and future data management needs and the features and capabilities offered by different (continued on next page) CDPs to determine the best fit for your business. stitch.cx | 10