• Personalize marketing efforts: As we discussed earlier, WhaWhat int inttegregraations artions are e customers want to have helpful, personalized experiences. If this is one of your needs, the CDP you choose should provide musmust-havt-haveses?? you with the tools and data needed to create personalized marketing campaigns, such as personalized emails and product recommendations. A CDP should be integrated with various other systems to • Automate marketing processes: Processes involved in help marketers centralize and manage customer data from managing customer data can be automated using a CDP, different sources. Some common systems that might be integrated with a CDP include: saving time and resources for marketers. It also supports more advanced, business-focused use cases such as • Marketing automation tools: Marketing automation tools, marketing attribution, churn prediction, and machine such as email marketing platforms and lead nurturing learning. software, can be integrated with a CDP to help marketers • Measure and analyze marketing performance: You can’t automate and optimize their marketing efforts. know if your marketing is producing successful results • CRM systems: Customer relationship management systems without being able to analyze customer data. A CDP will can be integrated with a CDP to help marketers manage help marketers track the performance of their marketing and analyze customer data, including information about campaigns and better understand their customer’s behavior sales and customer interactions. and preferences. This can help marketers make more • Advertising platforms: Advertising platforms, such as informed decisions about their marketing strategies. Google Ads and Facebook Ads, can be integrated with a CDP to help marketers track the performance of The right CDP should provide marketers with the tools and data their advertising campaigns and better understand the they need to create more targeted and personalized marketing effectiveness of their ads. • Social media platforms: Social media platforms, such as campaigns, automate marketing processes, and measure and Facebook, Twitter, and Instagram, can be integrated with analyze the performance of their marketing efforts. a CDP to help marketers track and analyze customer interactions on social media. • E-commerce platforms: E-commerce platforms, such as Need some inspiration? Take our quiz. Shopify and Magento, can be integrated with a CDP to help marketers track customer purchases and behaviors on Which CDP UWhich CDP Use Case Should se Case Should their websites. YYou Start Withou Start With?? During the implementation of a CDP, it will be helpful to make a comprehensive list of all the places you currently store Take the quiz > customer data and how you want those systems to connect and transfer that customer data to your new CDP. s stittitch.cch.cx x || 11 11