Which CDP is besWhich CDP is best ft for yor youou?? • In October 2020, Segment was purchased by global communications leader, Twilio, to help them build a world- class customer engagement platform. • Segment allows companies to break down silos between different functions by collecting user data from every interaction with their websites, mobile apps, digital ads, etc., and combining that data into a single view of their customer. • With Twilio Engage built on top of the Segment platform, it is the only CDP with omnichannel orchestration capabilities allowing for data activation. • With a focus on data compliance and cleansing, Segment helps you comply with various data privacy laws. • As Segment understands the need for content personalization, they enable marketers to meet customer needs by building on context from previous interactions. • Segment counts among its customers: IBM, Chime, Vacasa, Dominos, Levi’s, and Intuit. • Segment was named a category leader by G2 for Winter 2023. • Learn more about Segment at segment.com. • Part of the overall Salesforce Marketing Cloud, Salesforce CDP allows users to collect data and act on that data in real-time. • Customer relationship management (CRM) is Salesforce’s key business. CDP is one of several other pieces of their full marketing ecosystem. • Because this CDP is part of a larger ecosystem, it can be difficult to decouple for specific use cases. • You can learn more about Salesforce CDP at salesforce.com/products/marketing-cloud/customer-data- platform. stitch.cx | 14