Which CDP is besWhich CDP is best ft for yor you ou ((concontinuedtinued))?? • Built for developers, Rudderstack is a data warehouse focused on collecting and housing data. • Rudderstack’s website indicates that “engineering is best suited to own the implementation and management of the CDP.” • They have different plans depending on your company’s level of data maturity. • Rudderstack customers include Crate & Barrel, Hinge, and Allbirds. • Learn more about Rudderstack at rudderstack.com. • mParticle claims to be the largest independent CDP platform. • This platform focuses on data collection and distribution to your various systems. • mParticle does not include consulting or integration services. • mParticle customers include Reverb, Venmo, JetBlue, and Overstock. • You can learn more about mParticle at mparticle.com. • HighTouch syncs data from your data warehouse to your other tech systems. • This platform is aimed at developers. • HighTouch includes three products: Reverse ETL, Audiences, and Notify. • HighTouch customers include Flickr, AutoTrader, and Plaid. • You can learn more about HighTouch at hightouch.com. stitch.cx | 15