Braze 101 Why does Stitch Why Smart Marketing Leaders Are Moving to Braze have a point-of- view on Braze? What is Braze? Stitch is a marketing technology consultancy comprised of folks who Braze is a leading comprehensive customer engagement platform that powers have built our careers as marketing interactions between consumers and brands they love. With Braze, global brands technologists and strategists. can ingest and process customer data in real-time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve From working on in-house services their customer engagement strategies. Braze integrates into other data platforms, teams for well-known marketing clouds, creating dynamic customer experiences powered by data insights and analytics. to leading internal teams of powerhouse marketers, to building global marketing TL;DR consultancies, we’ve seen and done it all. Braze is a customer engagement platform that enables marketers to engage with their customers across channels using real-time data — all in a single platform. And frankly, we were getting tired of being pigeonholed into either the clunk of legacy If you’re describing Braze to your parents marketing clouds or the little engines of Braze helps brands message their customers online — and then helps collect channel-centric engagement tools. We meaningful data about their customers to create even better experiences for them. wanted something better. So we set out to find it. Enter: Braze. Now let’s dive into some of the key features that make up the Braze platform. Stitch POV Braze 101: Why Smart Marketing Leaders Are Moving to Braze 2
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