Braze Features - Messaging At its core, Braze helps businesses engage with their customers through various messaging channels, including: Email is one of the most powerful and longstanding engagement Content Cards, proprietary to Braze, are persistent messages that channels and continues to drive significant results for brands across appear within an app and/or web experiences. Brands use them to send industries. Braze offers a flexible, dynamic email builder and the ability to a highly targeted stream of rich content to their customers without incorporate email into cross-channel journeys or as single sends. interrupting the experience. Push notifications (web & mobile) are one of the best channels to Feature Flags allow brands to remotely enable or disable functionality push time-sensitive messaging to customers. Push messages are short, within their app or website for specific audience segments - without sweet, and engage your customers with urgency. additional code deployment or app store updates - and coordinate messaging accordingly. SMS, or text messaging, is available natively within the Braze platform Webhooks give marketers the ability to extend their use of Braze beyond and allows marketers to own end-to-end campaign setup and execution the platform by sending events to external systems, CRMs, or other — without requiring technical resources. platforms. This makes integrating your own activation channel or 3rd party provider easy. In-app and in-browser messaging allows brands to meet their WhatsApp messaging in Braze is a game-changer for global brands, as customers in the moment as they browse. With customizable templates, WhatsApp is a popular messaging platform used across the world for brands can use them for a variety of interactions, such as capturing conversational messaging. emails, pushing surveys or promotions, or sharing app updates. Stitch POV Braze 101: Why Smart Marketing Leaders Are Moving to Braze 3