Braze Features - Platform Capabilities In addition to a robust catalog of messaging channels, Braze also offers capabilities such as: Integrations Sage AI As a modern marketing platform, Braze was built intentionally to be Braze has incorporated many AI features into their platform over able to flexibly integrate with a variety of tools and technologies that recent years, in tangible ways that marketers can use today (and connect marketers into the rest of their organizations, arm them with have been using). This includes: access to the data they need to be successful, and create operational efficiencies. In addition to their roster of Braze Technology Partners, Predictive Suite - With capabilities like Churn Prediction model, two of the key integrations within Braze include: Purchase Prediction models, and AI recommendations (in beta), brands can build deeper audience segments and target their SDK - SDKs, or Software Development Kits, are libraries that Braze messaging accordingly. provides to enable brands to collect session data, identify users, and record activities on their websites or mobile apps. Intelligent Suite - The Intelligent Suite offers tools like Send Time Optimization and Channel Optimization to help brands achieve the API - Braze’s flexible API (or Application Programming Interface) right channel and the right time. allows brands to integrate and automate the transferring of data between Braze and external platforms. Image Generation and Copywriting Assistant - Accelerate the creative process using built-in generative AI tools. Braze also offers AI-powered QA capabilities. The Braze platform is powerful and comprehensive — giving marketers the tools they need to build and manage robust The takeaway? customer engagement programs. Its modern integration capabilities, vast array of messaging channels, and easy-to-use interface are what set it apart from other martech platforms. Stitch POV Braze 101: Why Smart Marketing Leaders Are Moving to Braze 6
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