Braze Features - Platform Capabilities In addition to a robust catalog of messaging channels, Braze also offers capabilities such as: Liquid is an open-source template language developed by Shopify and Campaigns give marketers the ability to execute single-send messages written in Ruby used to personalize messaging in Braze. across channels. Canvas is the Braze journey management tool — offering a drag- Currents is the platforms’ continuous, high-volume data streaming and-drop interface to design, orchestrate, deploy, and measure technology, giving brands the ability to access, analyze, and act on first- sophisticated, multi-step, multivariate journeys. party data in real-time. Analytics are built in to the platform, allowing marketers to access and Segments is a robust audience segmentation tool within the Braze optimize their campaign, audience segment, and user data in real-time platform — and gives marketers the ability to create, manage, and analyze and through visual dashboards. Braze also has several integrations with their audiences with easy-to-use filters. robust analytics platforms for brands looking to go even deeper. Connected Content can be used to pull dynamic content from other Catalogs enable marketers to import and reference non-user data from external systems via API or Webhook into Braze messages at send-time. imported CSV files. Stitch POV Braze 101: Why Smart Marketing Leaders Are Moving to Braze 5